ESSENTIAL BRAND IDENTITY
The perfect package for entrepreneurs who need a professional visual identity but are not yet ready for a full brand strategy.
Your brand’s identity is more than just a logo - it’s the first impression, the feeling it evokes, and the recognition it builds over time. A well-crafted brand identity lays the foundation for consistency, credibility, and trust.
The Essential Brand Identity package is designed for businesses that need a refined, strategic, and cohesive visual presence. Whether you’re launching a new brand or elevating an existing one, this package provides you with the fundamental design elements necessary to establish a professional and memorable brand.
With a minimalist yet impactful approach, we craft identities that feel effortlessly elegant, timeless, and uniquely aligned with your business vision. Because great branding isn’t about trends - it’s about creating something enduring.
What’s included:
Brand Discovery Questionnaire - A detailed questionnaire to uncover your brand’s vision, goals, values, and preferences, setting the foundation for a seamless and aligned design process.
Logo Suite - Main logo + alternate variations to ensure flexibility across different platforms:
Primary Logo: Your main logo, designed to be the most recognizable symbol of your brand.
Secondary Logo: A simplified version of your primary logo for versatile use.
Submark: A unique mark or icon that represents your brand in a minimalistic way.
File Formats & Color Variations - Your logo in multiple formats and color variations from your brand palette - ensuring flexibility for web and print use.
Customized Color Palette - A personalized color scheme tailored to your brand's identity.
Typography System - Carefully selected fonts for cohesive visual communication.
Brand Guidelines - A document outlining how to use your brand's visual elements consistently.
Brand Creative Direction - Includes your brand archetype, moodboard, and tone of voice to define your brand's personality and aesthetics.
Social Media Profile Images - Optimized profile images featuring your logo or monogram, perfectly sized for platforms like Instagram, Facebook, and LinkedIn.
Browser Icon: A custom favicon for your website to ensure brand consistency.
Launch Graphics - Professionally designed visuals to promote your new brand on social media.
Investment & Timeline:
INVESTMENT: Each project is custom-priced based on scope and business needs. Get in touch for a personalized quote and discover how we can bring your brand to life.
DEPOSIT: A 50% deposit secures your spot and allows us to begin crafting your brand.
TIMELINE: Our streamlined process ensures a smooth and efficient collaboration. Most branding projects are completed within 2-3 weeks.
Enhance Your Brand With Custom Add-Ons
Your brand deserves a fully tailored experience. Take it to the next level with these optional add-ons:
+ Branded Stationery Design
+ Packaging & Label Design
+ Social Media Templates
+ Stock Images Curation
Our Process
At Kanzen Studio, we take a holistic approach to branding - combining strategy, aesthetics, and functionality to craft refined, high-end brand identities. Our process ensures that every project is tailored to your unique vision and business goals. Here’s what you can expect when working with us:
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Once we’ve agreed on a start date, we’ll secure your booking with a signed agreement and a 50% deposit. From there, you’ll gain access to our Client Portal, where you’ll complete a detailed Brand Discovery Questionnaire. This step helps us dive deep into understanding your brand’s vision, goals, and preferences, setting the foundation for a seamless and aligned design process.
With these insights, we develop a custom brand strategy, defining your brand’s positioning, messaging, and overall identity. This strategic foundation ensures that every design choice is intentional, cohesive, and built for long-term success.
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With strategy in place, we translate your brand’s essence into a timeless and cohesive visual identity. This includes your logo suite, color palette, typography, and branded assets, creating a refined brand that feels intentional and high-end.
After selecting the preferred direction, we refine it based on your feedback, making precise adjustments to ensure that the final design is both visually stunning and strategically effective.
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Once your brand design is finalized and approved, we’ll prepare all design files for delivery. You’ll receive a well-organized folder with everything you need to bring your brand to life, giving you a complete and professional brand package.
We also provide post-launch support, so you can confidently implement your brand across all touchpoints.
START YOUR BRAND TRANSFORMATION
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START YOUR BRAND TRANSFORMATION
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WORK WITH US
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Your business deserves more than just a pretty logo. It needs a strategic, elegant, and unforgettable brand identity that attracts the right audience and inspires action.
Are you ready to create something extraordinary? Let’s bring your vision to life.