Wedding photography is more than capturing moments - it’s about preserving emotions, stories, and the delicate beauty of love. The branding for Willow Thornton, a fine art wedding photographer, was designed to reflect a style that is romantic, timeless, and effortlessly elegant.

The soft, neutral color palette embodies warmth and intimacy. Delicate shades of blush beige and soft taupe create a sense of nostalgia and tenderness, while deeper earthy browns ground the brand in sophistication and artistry. This harmonious combination reflects the way Willow Thornton’s photography captures fleeting moments with depth, warmth, and emotion.

An elegant serif typeface reinforces the brand’s refined and artistic essence, reminiscent of heirloom love letters and classic editorial design. The minimalist logo speaks to an aesthetic that is understated yet deeply intentional, mirroring the purity of the emotions captured through the lens.

A branding concept that feels as timeless as love itself - whispering elegance, romance, and the beauty of storytelling through light.